DBA 7303 Strategic management
UNIT I STRATEGY AND PROCESS - Conceptual framework for strategic management, the
Concept of Strategy and the Strategy Formation Process – Stakeholders in business –
Vision, Mission and Purpose – Business definition, Objectives and Goals - Corporate
Governance and Social responsibility-case study.
UNIT II COMPETITIVE ADVANTAGE - External Environment - Porter’s Five Forces
Model-Strategic Groups Competitive Changes during Industry Evolution- Globalisation
and Industry Structure - National Context and Competitive advantage Resources-Capabilities and competencies–core competencies-Low cost and differentiation Generic
Building Blocks of Competitive Advantage- Distinctive Competencies-Resources and
Capabilities durability of competitive Advantage- Avoiding failures and sustaining
competitive advantage-Case study.
UNIT III STRATEGIES - The generic strategic alternatives – Stability, Expansion,
Retrenchment and Combination strategies - Business level strategy- Strategy in the
Global Environment-Corporate Strategy-Vertical Integration-Diversification and
Strategic Alliances- Building and Restructuring the corporation- Strategic analysis and
choice - Environmental Threat and Opportunity Profile (ETOP) - Organizational
Capability Profile - Strategic Advantage Profile - Corporate Portfolio Analysis - SWOT
Analysis - GAP Analysis - Mc Kinsey's 7s Framework - GE 9 Cell Model - Distinctive
competitiveness - Selection of matrix - Balance Score Card-case study.
UNIT IV STRATEGY IMPLEMENTATION & EVALUATION - The implementation
process, Resource allocation, Designing organisational structure-Designing Strategic
Control Systems- Matching structure and control to strategy -Implementing Strategic
change-Politics-Power and Conflict-Techniques of strategic evaluation & control-case
study.
UNIT V OTHER STRATEGIC ISSUES - Managing Technology and Innovation- Strategic
issues for Non Profit organisations. New Business Models and strategies for Internet
Economy-case study
