FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
RURAL MARKETING
Unit-I
Rural Economy – Policy Interventions, Reforms Diagnosis Challenges to Indian Marketer.
Unit-II
Rural Marketing – Introduction, Nature and Attractiveness, Rural vs. Urban Marketing.
Unit-III
Selecting and Attracting Markets – Introduction Segmentation – Concept, Degree, Guidelines and Bases, Targeting and Positioning.
Unit-IV
Product Strategy – Introduction, Classification, Significance, Scope. Product Mix, Competitive Product Strategies. Pricing Strategy – Introduction, Concepts, Significance, Objectives policy.
Unit-V
Promotion Strategy – Introduction, Exploring, Target Audience, Designing, Comparison Distribution Strategy – Introduction, Channels Old, New, Pragmatic, Approaches Covering Strategy.
