MANAGEMENT PROGRAMME Term-End Examination December, 2015
MS-11 : STRATEGIC MANAGEMENT Time : 3 hours Maximum Marks : 100 (Weightage 70%) Note : (i) There are two Sections : Section-A and Section-B. (ii) Answer any three questions from Section-A. All questions in Section-A carry 20 marks each. (iii) Section-B is compulsory and carries 40 marks.
SECTION - A (a)Differentiate strategy with policies and tactics giving examples. (b)Differentiate strategy with programmes, procedure and rules giving examples.
2. (a) What are different types of differentiation ? Explain each of them with the help of examples. (b) Discuss the advantages and disadvantages of differentiation.
3. Describe Porter's five forces framework as the most widely used tool to analyze the competitive environment. 4. What do you understand by 'International Expansion' ? Discuss the different ways through which expansion into foriegn markets can be achieved. 5. Write short notes on any two of the following : (a) Forms of organisation structure. (b) Strategic alliance. (c) Dimensions of leadership styles. (d) Value chain.
