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TS-6 Tourism Marketing (Code: TS-6 NOTES)

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TS-6 Tourism Marketing
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TS-6 Tourism Marketing TS-6 Tourism Marketing TS-6 Tourism Marketing
 

TS-6SOLVED NOTES  EBOOK CHAPTERWISE

 

Product Details: TS-6 SOLVED NOTES  EBOOK CHAPTERWISE  Tourism Marketing

Format: EBOOK  DOWNLOAD IN FEW HOURS

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM


Edition Description: 2017-18

 

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TS-6 Tourism Marketing
.1 Understand Tourism Market [3]
.2 Market Analysis [4]
.3 Developmental Role of Marketing [5]
.4 Marketing Mix [5]
.5 Marketing Mix: Specific Situations [3]
.6 Destination Marketing [4]
.7 Accommodation Marketing [4]
.8 Transport and Travel Services Marketing [4]

TS-6 Tourism Marketing

CONTENTS COVERED

Block- I Understanding Tourism Market

Unit-1 Introduction to Tourism Marketing - Approaches, Relevance and Role
Unit-2 Market Segmentation
Unit-3 Tourism Markets: International and Domestic

Block- II Market Analysis

Unit-4 Marketing Research
Unit-5 Competitive Analysis and Strategies
Unit-6 Forecasting for Tourism and its Products
Unit-7 Role of Technology in Tourism Marketing

Block- III Developmental Role of Marketing

Unit-8 Role of Public Organisations
Unit-9 Role of Local Bodies
Unit-10 Role of NGOs
Unit-11 Socially Responsible Marketing
Unit-12 Social Marketing

Block- IV Marketing Mix

Unit-13 Product Designing
Unit-14 Pricing Strategies
Unit-15 Promotion Strategies
Unit-16 Distribution Strategies
Unit-17 The Fifth P : People, Process and Physical Evidence

Block- V Marketing Mix: Specific Situations

Unit-18 Familiarization Tours
Unit-19 Seasonal Marketing
Unit-20 Tourism Fairs and Travel Markets

Block- VI Destination Marketing

Unit-21 Regions, Cities, Leisure Spots
Unit-22 Events, Activities, Individuals
Unit-23 Shopping, Education and Culture
Unit-24 Marketing Local Foods

Block- VII Accommodation Marketing

Unit-25 Star Category Hotels
Unit-26 Alternate Accommodation
Unit-27 Supplementary Accommodation
Unit-28 Linkages in the Trade


Block- VIII Transport and Travel Services Marketing

 Unit-29 Airlines Marketing
Unit-30 Tourist Transport Marketing
Unit-31 Travel Agency Marketing
Unit-32 Tour Operators Marketing

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Company MAXXmarketing GmbH
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