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MS-61 SOLVED ASSIGNMENT (Code: ms-61-2018)

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MS-61 SOLVED ASSIGNMENT
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MS-61 SOLVED ASSIGNMENT MS-61 SOLVED ASSIGNMENT MS-61 SOLVED ASSIGNMENT
MS-61 SOLVED ASSIGNMENT HELP 2018
 
Product Details:          MS-61 SOLVED ASSIGNMENT HELP
 
Product Name:            Consumer Behaviour
 
Format:                         PDF OR WORD FILE by email attachment same day
 
Pub. Date:                     NEW EDITION Current assignment
 
Edition Description:     2018
 
Rating  :                       GRADE A QUALITY DIFFERENT ASSIGNMENT TO DIFFERENT USER

Management Programme
ASSIGNMENT
FIRST SEMESTER
2018
MS – 61: Consumer Behaviour
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS-61

ASSIGNMENT
Course Code : MS - 61
Course Title : Consumer Behaviour
Assignment Code : MS-61 /TMA/SEM - I/2018
Coverage : All Blocks
Note
: Attempt all the questions and submit this assignment on or before 30th April, 2018 to the
coordinator of your study centre.
1. What do you understand by the term ‘consumer behaviour’? Explain the scope of
consumer behavior giving suitable examples.
2. With the help of examples discuss the characteristics that distinguish organizational
buying from individual buying.
3. Explain the concept of learning and discuss its marketing implications.
4. What is a reference group? Name two reference groups that are important to you. In
what ways do they influence you in your purchasing behaviour?
5. Explain the concept of culture and subculture. Discuss the relevance of subcultural
segmentation in case of the following products:
(a) Ready to eat food products
(b) Apparels
6. As a marketer of consumer durables like refrigerators, washing machines etc., what
strategies would you adopt for responding to post purchase feelings of your consumers?
Discuss.

Old price: 325.00 Rs
Price: 285.00 Rs
Delivery time: Email attachment
Weight: 0.0001 Kg
Quantity: 
Company MAXXmarketing GmbH
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