TUTOR MARKED ASSIGNMENT (TMA)

Course Code : IBO - 02

Course Title : International Marketing Management

 Assignment Code : IBO - 02/TMA/2016-17

Coverage : All Blocks
Attempt all the questions.

 1. How are branding strategies formulated for international marketing? Evaluate the advantages and disadvantage of various branding strategies. Also discuss the scope for use of Indian brands.

 2. a) What are the objectives of international marketing communication? b) Discuss the key issues involved in international marketing communication.

3. Distinguish between the following: a) Penetration Pricing and Skimming Pricing b) Marginal Cost Pricing and Differential Pricing c) Domestic and International Marketing Communication d) Domestic and International Marketing Planning

4. Write short notes on the following: a) EPRG Orientation b) International Product Life Cycle c) Promotion Mix d) Observation Method of Collecting Primary Data

5. Comment on the following statements:

 a) “There is no difference between high-tech positioning and high-touch positioning”.

 b) “Intranet and internet are not useful for international marketing”.

 c) “Most statistical analyses do not rest upon primary data”.

 d) “Data analyses do not facilitate marketing executive to initiate appropriate action to the problem”.