Q.1 Write short notes on the following

 1. Branding 2 marks

 2. Penetration strategies 2 marks

 3. Family brand 2 marks

4. Brand Differentiation 2 marks

 5. Brand Positioning 2 marks

 Q.2 . Is there any relationship between brand personality and human personality if so, comment and what may be the consequences? 5 marks

 Q.3 . Explain the seven stages of Product Life Cycle along with the Managerial Applications. 5 marks

Q.4 . Positioning the image of brand in the mind of customers is an art. Do you agree with the statement? Discuss with examples how you would differentiate it with re-launch of brand. 5 marks

Q.5.Differentiate among the product line, product mix and product width. Being a marketing manager of an FMCG company what strategies you will apply in your company for better results 5