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MANAGEMENT PROGRAMME
Term-End Examination
December, 2015
MS-2 : MANAGEMENT OF HUMAN RESOURCES
Time : 3 hours Maximum Marks : 100
(Weightage 70%)
Note : (i) There are two Sections A and B.
(ii) Attempt any three questions from Section-A. Each question carries 20 marks.
(iii) Section-B is compulsory and carries 40 marks.

SECTION - A
1. Define and describe the concept of HRM in the context of today's business organisations. Briefly
discuss various objectives and supporting functions of HRM. Explain with the help of
relevant examples.

2. What are the objectives, purpose and limitations of Selection Tests ? Briefly discuss various types
of Selection Tests and their applicability in the organisations. Cite relevant examples.

3. What are the goals and objectives of Performance Appraisal ? Briefly describe salient features, and
conditions for effective Performance Counselling. Explain with examples.

4. Define and discuss the objectives and functions of Trade Unions. Briefly describe the Theories of
Trade Unions.

5. Write short notes on any three of the following :
(a) Fringe Benefits
(b) Industrial Democracy
(c) Reward Management
(d) Workers' Participation in Management
(e) Assessment Centres

SECTION - B
6. Read the following case carefully and answer thequestions given at the end :

The eleven workers whose annual increments were stopped made a representation to the management of YES Limited that the actiontaken was not justified and that they wanted to know what was their fault. The management which acted upon the recommendation of the department head concerned, Mr. Rai, felt guilty because such an action was taken for the first time in the history of the company.

YES Limited was a large paper manufacturing company in South India. Themajor departments of the factory were :

(a) Chemical processing : The raw material was mixed with certain chemicals for making pulp.
(b) Pulp department : Pulp was mixed with other ingredients according to specifications for each order of paper.
(c) Paper machine department : This was the heart of the factory where processed pulp was fed into the paper machines. Act first, a wet weak paper was formed which was subsequently dried and rolled.
(d) Finishing department : The paper rolls were then moved to the processing department where the required coating was given.
(e) Grading, winding and packing departments.
(f) Quality control department.
Twenty eight workers worked in the paper machine department in four groups — each group
attending one machine. The nature of the work on each machine was such that all the seven
workers had to work in cooperation. Because no individual tasks could be specified, the group was
made responsible for the work turned out by them. All the workers working in the paper machine
department had been with the company for over ten years.

The company did not have any incentive wage system for any class of its employees. They were all given straight salaries with normalannual increments. The annual increments were sanctioned each year in a routine way. It was the policy of the company that the increments should not be stopped unless the department head concerned recommended such an action.

Mr. Rai was placed in charge of the paper machine department a year ago. Though Mr. Rai was a newcomer in the organisation, he proved himself to be a very competent man. The management noted that he was very aggressive and enthusiastic and that he knew his job well. At the end of the year when increments were due to be sanctioned, he recommended to the management that the increments due to eleven men in his department should be stopped, for, in his opinion they were lazy and inefficient. The eleven men concerned belonged to all the four groups operating in the department.

The management, though puzzled about the action recommended by Mr. Rai, acted upon it and stopped the increments due to the eleven men concerned. The management were aware that such an action was the first of its kind in the history of the company. Most of the employees were with the company for a fairy long period and there was never an instance of strained relations between the management and the employees.

Soon after the action was taken, the eleven employees concerned made a representation to the management requesting them to let them know what was wrong with their work as to warrant stopping of their increments. The management were in a fix because they did not have specific reasons to give except Mr. Rai's report in which he simply mentioned that the eleven men concerned were "lazy and inefficient".

The management were naturally concerned about the representation and therefore, they tried
to ascertain from Mr. Rai the detailed circumstances under which he recommended the stoppage of increments. When Mr. Rai could not pin-point the reasons, the management suspected that Mr. Rai's recommendation was based on his "impressions" rather than on facts. They, therefore, advised Mr. Rai to maintain a register from then on noting the details of day to day incidents of "lazy and inefficient" workers and obtain the signatures of the workers concerned. Mr. Rai was to make the final appraisal of each worker in his department on the basis of this register and recommend each case giving specific
reasons why increments should be stopped.

Mr. Rai started maintaining a register as suggested by the management; but he found it difficult to report satisfactorily any case of laziness or inefficiency for want of specific reasons. The management were convinced that their action of stopping increments of eleven men onthe strength of Mr. Rai's report was not a proper one. They realised that no similar action in future would be taken based on inadequate information. But, they were wondering whether the suggestion made to Mr. Rai was the proper course of actionto prevent occurrence of similar situations
.
Questions :

(a) Identify and discuss the core issue in the case.
(b) How do you see the action of the management of the company in implementing the recommendations of Mr. Rai, considering them as a sound appraisal and reporting system ?
(c) How would you view the action of Mr. Rai, if you were the M.D. of the company ?
(d) Do you think the reward system of the company needs to be reviewed ?

December, 2015
MS-1 : MANAGEMENT FUNCTIONS AND
BEHAVIOUR
Time : 3 hours Maximum Marks : 100(Weightage 70%)
Note : (i) There are two Sections : A and B.
(ii) Attempt any three questions from Section A, each question carrying 20 marks.
(iii) Section B is compulsory and carries 40 marks.
SECTION - A
1. What skills a manager would require as he moves from middle to top management level ? Explain
with rationale and relevant examples.
2. Why do organisations feel the need for identifying and evaluating possible alternative courses
of action for accomplishing organizational objectives ? Describe various means for generating alternative courses of action. Explain with relevant examples.
3. What is Delegation ? What are the basic elements of delegation of authority and problems faced in
doing so in an organisation ? Explain with examples.
4. What is the relevance of inter-personal competencies in the management of an organisation ? Briefly discuss the determinants of inter-personal behaviour with the help of relevant examples.
5. Write short notes on any three of the following :
(a) Managerial Values and Ethos.
(b) Individual Vs Group Decision making.
(c) MIS.
(d) Successful Vs Effective leader.
(e) Resistance to change.

SECTION - B
6. Read the case given below and answer the questions given at the end.

 Ms. Renu had graduated with a degree in foreign languages. As the child of a military family, she had visited many parts of the world and had travelled extensively in Europe. Despite these broadening experiences, she had never given much thought to a career until her recent divorce.

Needing to provide her own income, Ms. Renu began to look for work. After a fairly intense but unsuccessful search for a job related to her foreign language degree, she began to evaluate her other skills. She had become a proficient typist in college and decided to look into secretarial work. Although she still wanted a career utilizing her foreign language skills, she felt that the immediate financial pressures would be eased in a temporary secretarial position.

Within a short period of time, she was hired as a clerk/typist in a typing pool at Life Insurance
Company. Six months later, she became the top  typist in the pool and was assigned as secretary
to Mrs. Khan, Manager of marketing research. She was pleased to get out of the pool and to get
a job that had more variety in the tasks to perform. Besides, she also got a nice raise in pay.

Everything seemed to proceed well for the next nine months. Mrs. Khan was pleased with
Renu's work, and she seemed happy with her work. Renu applied for a few other more
professional jobs in other areas during this time. However, each time her application was rejected
for lack of related education and/or experiencein the area.

Over the next few months, Khan noticed changes in Renu. She did not always dress as neatly as she had in the past, she was occasionally late for work, some of her lunches extended to two hours, and most of her productive work was done in the morning hours. Khan did not wish to say anything because Renu had been doing an excellent job and her job tasks still were being accomplished on time. However, Renu's job behaviour continued to worsen. She began to be absent frequently on Mondays or Fridays. The two-hour lunch periods became standard, and her work performance began to deteriorate. In
addition, Khan began to suspect that Renu was drinking heavily, due to her appearance some
mornings and behaviour after her two-hourlunches.

Khan decided that she must confront Renu with the problem. However, she wanted to find
a way to help her without losing a valuable employee. Before she could set up a meeting,
Renu burst through her door after lunch one day and said :

"I want to talk to you Mrs. Khan".

"That's fine," Khan replied. "Shall we set a
convenient time ?"
"No! I want to talk now."
"OK, why don't you sit down and let's
talk ?"

Khan noticed that Renu was slurring her words slightly and she was not too steady.

"Mrs. Khan, I need some vacation time."

"I'm sure we can work that out. You've been with the company for over a year and have two
weeks vacation coming."

"No, you don't understand. I want to start it tomorrow."

"But, Renu, we need to plan to get a temporary replacement. We can't just let your job
go for two weeks."

"Why not ? Anyway anyone with an IQabove 50 can do my job. Besides, I need the time
off."

"Renu, are you sure you are all right ?"

"Yes, I just need some time away from thejob."

Khan decided to let Renu have the vacation,

which would allow her some time to decide what to do about the situation.

Khan thought about the situation the next couple of days. It was possible that Renu was an
alcoholic. However, she also seemed to have a negative reaction to her job. May be Renu was
bored with her job. She did not have the experience or job skills to move to a different type
of job at present. Khan decided to meet with the Personnel Manager and get some help developing
her options to deal with Renu's problem.

Questions :
(a) What is the core issue in the case ?

(b) What, according to you, was responsible for so sudden change in Renu's behavior and work ?

(c) Did Mrs. Khan handle the situation timely and properly ?

(d) As Chief of HR function, what alternatives do you have ?

- do you see this as an isolated case ?,
- would you to check and revisit organisational systems and processes only after a case ? Substantiate    your answer with rationale.

MANAGEMENT PROGRAMME Term-End Examination 4zr cf\i June, 2015 or) CD MS-92 : MANAGEMENT OF PUBLIC

1. In the context of Public Enterprises differentiate between the concept of Socialism and Mixed Economy models of economic growth.

 2. With reference to Public Enterprise interface, discuss and comment upon the important government machinery which interacts with public enterprises.

 3. Analyse the impact of various reform measures on public enterprises after the reforms of 1991.

 4. Describe the role of the Department of Public Enterprises in the Management of Public Enterprises in India and offer your comments. MS-92 1 P.T.O.

 5. Write short notes on any four of the following :

(a) The Global Trends of PEs

(b) Financial Audit

 (c) Gantt Charts

 (d) Public Accountability of PEs

 (e) Benefits of Privatisation

MANAGEMENT PROGRAMME
Term-End Examination
June, 2015
MS-91 : ADVANCED STRATEGIC
MANAGEMENT
 1. Discuss the determinants of corporate policy.  Explain in detail the policy formulation process.
2. Describe the concept of corporate planning.  Discuss the implementation of corporate planning
in detail.
3. Trace the history of Corporate Governance (CG) and discuss the need for good CG giving examples.
4. Identify the characteristics of dynamic environment and the strategic choices available
to a firm to compete in such environment.
5. Discuss in detail the importance of Information Technology in strategy. Give illustrations.

MANAGEMENT PROGRAMME (MP)
Term-End Examination
00
June, 2015
MS-68 : MANAGEMENT OF MARKETING
 1. Briefly discuss the key behavioural concepts that are relevant in the conception and development of suitable communication plan in the following situations :

 (a) On-line Management Program

 (b) Chain of Fast Food Joints

 2. (a) Why is Message design and development of Vital importance in every advertising campaign planning across product categories ? Explain with two suitable examples of your choice.

 (b) Briefly explain the various methods used to conduct advertising effectiveness research.
MS-68 1 P.T.O.
3. (a) What are the various types of media available to the Indian Advertisers ? Discuss. (b) Why is media selection process considered as a crucial task ? Elaborate.
4. Write short notes on any three of the following :

 (a) Rural Media Scene

 (b) One-sided Vs two-sided Message

 (c) Effectiveness of Internet advertising

 (d) Consumer promotions

 (e) Functions of Advertising Agency

MANAGEMENT PROGRAMME
Term-End Examination
June, 2015
MS-66 : MARKETING RESEARCH
 1. (a) Explain the scope of Marketing Research function giving suitable examples.

 (b) Differentiate between exploratory and descriptive research designs.

 2. CAT (Common Admission Test) is used as a criterion to select students for admission to the IIMs. Apart from IIMs, many other management institutes also select candidates on the basis of CAT. Various CAT coaching institutes offer coaching to CAT aspirants. PQL limited wants to consider the option of entering the CAT coaching business and approached you to conduct a Marketing Research for the same. Design a questionnaire you would use for this research-to help you study students awareness, perception, decision criteria and satisfaction with current institutes.
MS-66 1 P.T.O.
3. (a) Explain with examples, the four types of primary scales used for measurement in
Marketing Research.
(b) What are the various methods used for data collection in Marketing Research ? Explain
any two of them in detail.
4. Write short notes on any three of the following :
(a) Projective Techniques
(b) Multi Dimensional Scaling
(c) Random vs. Non-Random sampling techniques
(d) Problems in conducting Marketing Research in India
(e) Differences between Qualitative and Quantitative Research

MANAGEMENT PROGRAMME I
Term-End Examination
June, 2015
MS-65 : MARKETING OF SERVICES
 1. (a) What are the basic characteristics of services vis-a-vis goods ? What are the implications of these characteristics for a passenger airline ? (b) Distinguish between the following giving suitable examples : (i) Search and experience qualities (ii) Internal and external marketing
2. (a) What do you understand by the term 'Service Quality' ? Explain the 'Grouroos Model of Service Quality' taking the example of a full service family restaurant. (b) What are the benefits to a service organisation in retaining its customers ? Discuss with the help of examples.
MS-65 1 P.T.O.
3. (a) Identify and explain the product support services which automobile manufacturers
can offer to its customers.
(b) Explain the importance of branding of financial services, giving suitable examples.
4. Write short notes on any three of the following :
(a) Yield management
(b) Pricing of health services
(c) Modes of service delivery in internationaltrade
(d) Word of mouth communication
(e) Importance of physical evidence for aneducational institute

MANAGEMENT PROGRAMME
O Term-End Examination
O
June, 2015
O
O MS-56 : MATERIALS MANAGEMENT
 1. (a) Define materials management. Discuss the functions of material management.

(b) Discuss the role of TQM in materials management. Also draw the materials management pyramid.

 2. (a) Briefly discuss the factors that consist a typical make - or - buy checklist.

 (b) Explain the difference between purchase by competitive bidding and purchase by negotiation.

3. (a) Compare the push and pull methods of coordinating work centres. (b) When is the demand for a given inventory item termed as independent or dependent ? Explain with suitable examples.

MANAGEMENT PROGRAMME
Term-End Examination
June, 2015
MS-57 : MAINTENANCE MANAGEMENT
 
1. (a) What is maintenance ? What are the objectives of maintenance department ? Discuss.
(b) Discuss measures to be taken to improve safety in maintenance. Give examples relevant to manufacturing.
2. (a) What is maintainability ? Discuss different elements of maintainability. Explain its
relationship to availability.
(b) What is the importance of Maintenance Budgeting ? Give the advantages of Zero Based Budgeting.

 3 (a)What is Terotechnology ? How is it related to maintenance management ?
(b)What is codification ? What is its significance in maintenance spare parts management ? What are the advantages ofcodification ?
MS-57 1 P.T.O.

 4. (a) Distinguish between process FMEA and design FMEA. Also discuss the merits and demerits of FMEA.

(b) List and explain the costs associated with equipment breakdown.

5. (a) Explain the significance of maintenance information system with reference to the implementation of condition based maintenance

. (b) Define Hazard rate and discuss the three periods or regions of the life cycle of a unit or device as illustrated by the "bath-tub curve".

MANAGEMENT PROGRAMME
Term-End Examination
June, 2015
MS-55 : LOGISTICS AND SUPPLY CHAIN
MANAGEMENT
.
1. (a) "SCM is viewed as a system that links an enterprise with its customers and suppliers"-Elaborate!
(b) Discuss the strategies included in Efficient Consumer Response (ECR).
2. (a) Briefly describe the main factors that contribute towards Bullwhip effect in the
Supply Chain.
(b) Explain the parallels between Business Process Re-engineering (BPR) and Supply
Chain Management (SCM).
3. (a) Under which information categories a Supply Chain can be categorized ? Give
examples of information contained in them.
(b) What do you understand by DRP II ? How is it different from DRP ?
MS-55 1 P.T.O.
4. (a) Discuss the ethical aspects of Customer Profitability analysis.
(b) Describe the perspective based measurement system to measure the performance of the supply chain.
5. (a) What is Fleet Sizing ? How can it be regulated and minimized ?
(b) Discuss the interdependence of location decisions and distribution decisions. How
does this affect the efficiency of the supply chain ?