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Marketing of Services (Code: rtu -33)

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Marketing of Services SOLVED PAPERS AND GUESS 

 

Product Details:Rajasthan Technical University Marketing of Services SOLVED PAPERS AND GUESS

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2015

 

        RATING OF BOOK: EXCELLENT

 


ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other Rajasthan Technical University book solutions now mehta solutions brings top solutions for Rajasthan Technical University. this  contains previous year solved papers plus faculty important questions and answers specially for  Rajasthan Technical University .questions and answers are specially design specially for Rajasthan Technical University students .

 

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  •  Case studies solved 
  •  New addition fully solved
  •  last 5 years solved papers with current year

 

  PH: 09871409765 , 09899296811 FOR ANY problem

 

FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

 

SECTION-A
 
Module-I                                                                            
Introduction to Services Marketing
Understanding Services, Differences in Goods versus Services, Emerging Service Environment, Classification of Services.
 
Module-II                                                                          
Service Market Segmentation, Targeting & Positioning
Process of Market Segmentation, Customer Loyalty Segmentation, Targeting and Positioning Service Value Addition to the Service Product, Planning and Branding Service Products, New Service Development.
 
Module-III                                                                         (6 Hours)
Pricing Strategies for Services
Service Pricing, Establishing Monetary Pricing Objectives Foundations of Pricing Objectives, Pricing and Demand, Putting Service Pricing Strategies into Practice.
 
Module-IV                                                                         
Service Promotion
The Role of Marketing Communication. Implication for Communication Strategies, Setting Communication Objectives, Marketing Communication Mix.
 
Module-V                                                                          
Implementing Services Marketing
Improving Service Quality and Productivity, SERVQUAL, Service Failures and Recovery Strategies.
 
 
Module-VI                                                                     
Customer Relationship Marketing
Relationship Marketing, the Nature of Service Consumption understanding Customer Needs and Expectations, Strategic Responses to the Intangibility of Service Performances.
 
Module-VII                                                                        
Managing Service Delivery Process
Managing Physical Evidence of Services, Designing and Managing Service Processes, Managing People for Service Advantage.
 
Module-VIII                                                               
Marketing of Services in Sectors
Financial Services, Health Service, Hospitality Services including Travel, Hotels and Tourism, Professional Service, Public Utility Services, Educational Services.
 

 

 
Old price: 450.00 Rs
Price: 320.00 Rs
Delivery time: 2-5 days
Weight: 0.5 Kg
Quantity: 
Company MAXXmarketing GmbH
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