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ADVERTISING MANAGEMENT (Code: utu-17)

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ADVERTISING MANAGEMENT
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ADVERTISING MANAGEMENT ADVERTISING MANAGEMENT ADVERTISING MANAGEMENT
 

ADVERTISING MANAGEMENT SOLVED PAPERS AND GUESS 

 

Product Details: Uttarakhand Technical University ADVERTISING MANAGEMENT SOLVED PAPERS AND GUESS

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2015

 

        RATING OF BOOK: EXCELLENT

 


ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other Uttarakhand Technical University book solutions now mehta solutions brings top solutions for Uttarakhand Technical University. this  contains previous year solved papers plus faculty important questions and answers specially for  Uttarakhand Technical University .questions and answers are specially design specially for Uttarakhand Technical University students .

 

Please note: All products sold on mbanotesindia.com  are brand new and 100% genuine

 

  •  Case studies solved 
  •  New addition fully solved
  •  last 5 years solved papers with current year

 

  PH: 09871409765 , 09899296811 FOR ANY problem

 

FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

ADVERTISING MANAGEMENT
 
 
Unit-I
Analysing the Communication Process
Nature of Communication Process and its Components, Applications of Communication Process in Marketing, Obstacles in Communication Process, Role of Communication Process in Perception, Learning and Attitude Change. Different Elements of Promotional Mix and Communication Process Relevant to them.
 
Integrated Communication Fundamentals
Strategic Analysis for Marketing Communication, Communication Objective, Market Segmentation, Target Group, Market Positioning.
 
Unit-II
Advertising and the Marketing Function
Objective, Functions, Advertising as a tool for Communication, Social and Economic Aspects of Advertising, Importance of Advertising in Modern Marketing, Communication Process inCorporateImageBuilding, Advertising and Consumer Psychology.
 
Unit-III
Different Types of Advertising
Consumer Advertising, Business to Business Advertising, Trade Advertising, Retail Advertising, Financial Advertising, Recruitment Advertising, Setting Advertising Objectives, DAGMAR Approach, Continuous Advertising Planning Process.
 
Unit-IV
Message and Copy
Message Strategy and Design, Elements of Advertisements, Copy, Developing Effective Advertising Copy, Creativity and Visualisation in Advertising, Method of Creative Development.
 
Media Planning
Comparative Study of Different Advertising Media, Media Choice, Media Scheduling, Budgeting for Advertising, Evaluation of Advertising Effectiveness, Pre-testing and Post-testing Techniques.
 
Unit-V
Regulation of Advertising
Advertising Department and its Organisation, Advertising Agencies and their Functions, Contribution of Advertising to Economic Development and Standard of Living, Ethics and Advertising, Problems and Prospects of Advertising in India.
Old price: 450.00 Rs
Price: 320.00 Rs
Delivery time: 2-5 days
Weight: 0.5 Kg
Quantity: 
Company MAXXmarketing GmbH
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