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MANAGEMENT PROGRAMME Term-End Examination December, 2015 MS-22 : HUMAN RESOURCE DEVELOPMENT Time : 3 hours Maximum Marks : 100 (Weightage 70%) Note : There are two Sections A and B. Attempt any three questions from Section A. Each question carries 20 marks. Section B is compulsory and carries 40 marks. SECTION – A

1. "With global economy and the world becoming a global village, the business enterprises have became extremely cautious of the need for hiring competent human resources and developing core competencies for every organisation." Elaborate this statement and discuss the underlying concept and process, with example.

2. What is Action Research ? How does it differ from OD ? Discuss the important factors to be considered in development of internal self-renewal facilitators, with suitable examples.

3. How does HRD Audit help development process of an organisation ? Explain the concept and discuss how HRD Audit is conducted in an organisation. 4. How does HRD help managing technological changes ? Discuss the role of HRD in developing the changed mindset. Justify with suitable example.

5. Write short notes on any three of the following : (a) 360 0 Appraisal (b) Mentoring (c) Role of Trade Unions in HRD (d) Career Transition and Choices (e) Horizontal re-skilling

MANAGEMENT PROGRAMMEDecember, 2015MS-21 : SOCIAL PROCESSES AND BEHAVIOURAL ISSUESTime : 3 hours Maximum Marks : 100 (Weightage 70%)Note : (i) There are two Sections A and B. (ii) Attempt any three questions from Section - A. Allquestions carry 20 marks each.(iii) Section - B is compulsory and carries 40 marks.

SECTION - A1. What are the strategies available to a manager in an organisational set to enhance employee motivation ?

2. Briefly describe the components of Emotional intelligence and its importance in organisations. Can emotional intelligence be learnt ? Discuss in brief.

3. Briefly discuss different group decision makingtechniques and their strengths and weakness.

4. Describe Johari Window Model and Transactional analysis. Discuss how these models help in strengthening interpersonal relations ?

MANAGEMENT PROGRAMME Term-End Examination December, 2015

MS-11 : STRATEGIC MANAGEMENT Time : 3 hours Maximum Marks : 100 (Weightage 70%) Note : (i) There are two Sections : Section-A and Section-B. (ii) Answer any three questions from Section-A. All questions in Section-A carry 20 marks each. (iii) Section-B is compulsory and carries 40 marks.

SECTION - A (a)Differentiate strategy with policies and tactics giving examples. (b)Differentiate strategy with programmes, procedure and rules giving examples.

2. (a) What are different types of differentiation ? Explain each of them with the help of examples.     (b) Discuss the advantages and disadvantages of differentiation.

3. Describe Porter's five forces framework as the most widely used tool to analyze the competitive     environment. 4. What do you understand by 'International Expansion' ? Discuss the different ways through      which expansion into foriegn markets can be achieved. 5. Write short notes on any two of the following : (a) Forms of organisation structure. (b) Strategic alliance. (c) Dimensions of leadership styles. (d) Value chain.

MANAGEMENT PROGRAMME Term-End Examination December, 2015 MS-10 : ORGANISATIONAL DESIGN, DEVELOPMENT AND CHANGE Time : 3 hours Maximum Marks : 100 (Weightage 70%) Note : (i) There are two Sections A and B. (ii) Attempt any three questions from Section-A. All questions carry 20 marks each. (iii) Section-B is compulsory and carries 40 marks.

SECTION - A 1. What is Organizational Development (OD) ? Describe various stages of OD and their relevance. 2. Differentiating organization and institution, describe what characterizes an institution and factors influencing institution building. 3. Describe any two diagnostic tools and their advantages and disadvantages. 4. Distinguish between job, occupation, and career and discuss any two approaches of job design and their merits and demerits. 5. Write short notes on any three of the following : (a) Hybrid Structure (b) Time and Motion Study (c) Process Consultation (d) Process of Change (e) Organisations as Political Systems

SECTION - B 6. Read the following case carefully and answer the questions given at the end :

Since 1994, Boeing began the process of remaking the company for the next round of aircraft purchases. Every part of the company is involved, from engineering to manufacturing. The focus of the change is that Boeing is a manufacturing company rather than an engineering and technology company. Due to changes in the air travel business, the major commercial airlines are demanding lower airplane prices and significantly lower operating costs. Airbus continues to be a fierce competitor, so Boeing must meet the competition early and on every front. (Boeing bought Mc Donnell Douglas in 1997.)

MANAGEMENT PROGRAMME Term-End Examination December, 2015 MS-9 : MANAGERIAL ECONOMICS Time : 3 hours Maximum Marks : 100 Note : (i) There are two Sections : Section-A and Section-B. (ii) Attempt three questions from Section-A carrying 20 marks each. (iii) Section-B is compulsory and carries 40 marks.

SECTION - A 1. Explain the equi-marginal principle. Elucidate with the help of examples. 2. Discuss any five variables, which can be included in the demand function and can have a major impact on the demand. 3. Explain the production function with two variable inputs i.e. production isoquants giving examples. 4. What is Oligopoly ? Explain the important characteristics of Oligopoly. 5. Write short notes on the following : (a) Bundling (b) Cartels.

SECTION - B 6. Assume a firm has the following total revenue and total cost functions : TR =320Q — 2Q2 TC =1800 +50Q + 3Q2 Determine : (a) The level of output at which the firm will be maximizing profits ; (b) The level of output at which total revenue will be maximum. 7. (a) Explain why a firm facing a downward sloping demand curve would never produce the inelastic (ep < 1) portion of the demand curve.    (b) When would the firm operate at the point where demand curve is unitary elastic ?

MANAGEMENT PROGRAMME Term-End Examination MS-8 December, 2015 MS-8 : QUANTITATIVE ANALYSIS FOR MANAGERIAL APPLICATIONS Time : 3 hours Maximum Marks : 100 (Weightage 70%) Note : (i) Section A has six questions, each carrying 15 marks. Attempt any four questions from this Section. (ii) Section B is compulsory and carries 40 marks. Attempt both questions. (iii) Statistical tables may be supplied on request. (iv) Use of calculator is permissible.

SECTION - A 1. A person pays a total of Z 975 through monthly installments each less than the former by Z 5. The first installment is ! 100. In how many installments will the amount be paid ?

2. Calculate the harmonic mean from the following frequency distribution :

MANAGEMENT PROGRAMMETerm-End ExaminationDecember, 2015MS-7 : INFORMATION SYSTEMS FOR MANAGERSTime : 3 hours Maximum Marks : 100(Weightage 70%)Note : Answer any four questions. All questions carryequal marks.

1.(a) What is the purpose of a TPS ? How does itcompliment MIS in an organisation ?   (b) Discuss some of the benefits of using a Firewall for the LAN.

2.(a)What are the various ways of assessing the value of information ? Explain any one method briefly.   (b)What impact does the implementation of programmed decision - making have on the management system of an organisation ?

3. (a) Discuss the use of computers in decision - making for Human Resource Management.    (b) Give reasons for the statement - "Information Systems Contribute to Total Quality Management".

4. (a) What is Outsourcing Information System ? List its advantages and disadvantages.    (b) What are the phases of traditional system life cycle where users are highly involved ?

MANAGEMENT PROGRAMME Term-End Examination

MS-6 : MARKETING FOR MANAGERS

December, 2015 Time : 3 hours Maximum Marks : 100 (Weightage 70%) Note : (i) Attempt any three questions from Section-A. (ii) Section-B is compulsory. (iii) All questions carry equal marks.

SECTION - A Explain the three additional elements in the marketing mix specifically required for services.

What is market segmentation ? Suggest suitable bases for segmenting the markets for the following products : (i) Toothpaste (ii) Biscuits

MANAGEMENT PROGRAMME Term-End Examination December, 2015 MS-5 : MANAGEMENT OF MACHINESAND MATERIALS Time : 3 hours Maximum Marks : 100 (Weightage 70%) Note : (i) Answer any four questions. (ii) All questions carry equal marks.

1. (a) Explain the importantce of Management of materials in production system in modern manufacturing industry. (b) Distinguish between Strategic Decisions and Operational Decisions. Discuss.

2. (a) Describe the major quantitative models used for facility location.    (b) Briefly explain the 'continuous flow process'. Describe the advantages and disadvantages of a continuous flow process.

3. (a) Describe the work measurement procedure. Discuss the major techniques of work measurement.    (b) "Environmental factor is necessary in modern industry." Do you agree ? Explain with examples. 4. (a) Describe 'Kilbridge - Wester' method and 'Helgeson - Birnie' method.    (b) How maintenance system can be profitable in a large -scale industry ? Discuss the various types of maintenance systems.

5. (a) What is value engineering ? Discuss its importance.    (b) Distinguish between 'quality control', 'quality assurance' and 'total quality management.'

MANAGEMENT PROGRAMME Term-End Examination December, 2015 MS-4 : ACCOUNTING AND FINANCE FOR MANAGERS Time : 3 hours Maximum Marks : 100 Note : (i) Attempt any five questions. (ii) All questions carry equal marks. (iii) Use of calculators is allowed.

1. (a) Explain the 'Accrual Concept' and the 'Consistency Concept' in accounting and signify their importance to an accountant.

(b) Distinguish between 'Operating Profit' and 'Net Profit'. Which is a measure of operational efficiency of a company ? Distinguish between Capital expenditure and Revenue expenditure. Which is taken into account for determining the Operating Profit ?

2. What do you understand by Fund Flow Statement ? How does it differ from a Cash Flow Statement ? Explain the main items which are shown in the fund flow statement and the purpose of preparing this statement. 3. What do you understand by Discounted Cash Flow Techniques of Capital Budgeting ? Briefly explain the Net Present Value Method and Internal Rate of Return Method of appraisal of projects. Which of the two would you rank better and why ?

4. Distinguish between : (a) Profitability Index and Profitability Ratios. (b) Earnings Yield and Dividend Yield. (c) Fixed Budget and Flexible Budget. (d) Direct Labour Rate Variance and Direct Labour Efficiency Variance.

MANAGEMENT PROGRAMME- Term-End ExaminationDecember, 2015MS-3 : ECONOMIC AND SOCIALENVIRONMENTTime : 3 hours Maximum Marks : 100(Weightage 70%)Note : There are two sections A and B. Attempt any three questions from section A, which carry 20 marks each. Section B is compulsory and carries 40 marks.SECTION - A1. What do you understand by Economic Environment in which a business firm operates ?Discuss.2. Briefly analyse the growth and structure of Private Sector in India. Explain how does it contribute to economic development ?3. Critically analyse the impact of regulatory framework on industrial structure and performance.4. Differentiate between Current Account and Capital Account convertibility with reference to its role in rupee convertibility.5. Write short notes on any four of the following :(a) Economic Development(b) Administered prices(c) India's Foreign Trade(d) Privatisation(e) Development Banks.SECTION - B6. (a) What are the factors of widespread sickness among the Small Scale Industry (SSI)units ?    (b) How can sickness be identified ? Suggest measures to enhance economic viability of SSI.7. How has the public sector in India been able to achieve the objectives of economic equity with growth ? Discuss with examples.

MANAGEMENT PROGRAMMETerm-End ExaminationDecember, 2015 MS-2 : MANAGEMENT OF HUMAN RESOURCESTime : 3 hours Maximum Marks : 100(Weightage 70%)Note : (i) There are two Sections A and B.(ii) Attempt any three questions from Section-A. Each question carries 20 marks.(iii) Section-B is compulsory and carries 40 marks.

SECTION - A1. Define and describe the concept of HRM in the context of today's business organisations. Brieflydiscuss various objectives and supporting functions of HRM. Explain with the help ofrelevant examples.

2. What are the objectives, purpose and limitations of Selection Tests ? Briefly discuss various typesof Selection Tests and their applicability in the organisations. Cite relevant examples.

3. What are the goals and objectives of Performance Appraisal ? Briefly describe salient features, andconditions for effective Performance Counselling. Explain with examples.

4. Define and discuss the objectives and functions of Trade Unions. Briefly describe the Theories ofTrade Unions.

December, 2015 MS-1 : MANAGEMENT FUNCTIONS AND BEHAVIOUR Time : 3 hours Maximum Marks : 100(Weightage 70%) Note : (i) There are two Sections : A and B. (ii) Attempt any three questions from Section A, each question carrying 20 marks. (iii) Section B is compulsory and carries 40 marks. SECTION - A 1. What skills a manager would require as he moves from middle to top management level ? Explain with rationale and relevant examples. 2. Why do organisations feel the need for identifying and evaluating possible alternative courses of action for accomplishing organizational objectives ? Describe various means for generating alternative courses of action. Explain with relevant examples. 3. What is Delegation ? What are the basic elements of delegation of authority and problems faced in doing so in an organisation ? Explain with examples. 4. What is the relevance of inter-personal competencies in the management of an organisation ? Briefly discuss the determinants of inter-personal behaviour with the help of relevant examples. 5. Write short notes on any three of the following : (a) Managerial Values and Ethos. (b) Individual Vs Group Decision making. (c) MIS. (d) Successful Vs Effective leader. (e) Resistance to change.

SECTION - B 6. Read the case given below and answer the questions given at the end.

 Ms. Renu had graduated with a degree in foreign languages. As the child of a military family, she had visited many parts of the world and had travelled extensively in Europe. Despite these broadening experiences, she had never given much thought to a career until her recent divorce.

Needing to provide her own income, Ms. Renu began to look for work. After a fairly intense but unsuccessful search for a job related to her foreign language degree, she began to evaluate her other skills. She had become a proficient typist in college and decided to look into secretarial work. Although she still wanted a career utilizing her foreign language skills, she felt that the immediate financial pressures would be eased in a temporary secretarial position.

Within a short period of time, she was hired as a clerk/typist in a typing pool at Life Insurance Company. Six months later, she became the top  typist in the pool and was assigned as secretary to Mrs. Khan, Manager of marketing research. She was pleased to get out of the pool and to get a job that had more variety in the tasks to perform. Besides, she also got a nice raise in pay.

MANAGEMENT PROGRAMME Term-End Examination 4zr cf\i June, 2015 or) CD MS-92 : MANAGEMENT OF PUBLIC

1. In the context of Public Enterprises differentiate between the concept of Socialism and Mixed Economy models of economic growth.

 2. With reference to Public Enterprise interface, discuss and comment upon the important government machinery which interacts with public enterprises.

 3. Analyse the impact of various reform measures on public enterprises after the reforms of 1991.

 4. Describe the role of the Department of Public Enterprises in the Management of Public Enterprises in India and offer your comments. MS-92 1 P.T.O.

MANAGEMENT PROGRAMME Term-End Examination June, 2015 MS-91 : ADVANCED STRATEGIC MANAGEMENT  1. Discuss the determinants of corporate policy.  Explain in detail the policy formulation process. 2. Describe the concept of corporate planning.  Discuss the implementation of corporate planning in detail. 3. Trace the history of Corporate Governance (CG) and discuss the need for good CG giving examples. 4. Identify the characteristics of dynamic environment and the strategic choices available to a firm to compete in such environment. 5. Discuss in detail the importance of Information Technology in strategy. Give illustrations.

MANAGEMENT PROGRAMME (MP) Term-End Examination 00 June, 2015 MS-68 : MANAGEMENT OF MARKETING  1. Briefly discuss the key behavioural concepts that are relevant in the conception and development of suitable communication plan in the following situations :

 (a) On-line Management Program

 (b) Chain of Fast Food Joints

 2. (a) Why is Message design and development of Vital importance in every advertising campaign planning across product categories ? Explain with two suitable examples of your choice.

 (b) Briefly explain the various methods used to conduct advertising effectiveness research. MS-68 1 P.T.O. 3. (a) What are the various types of media available to the Indian Advertisers ? Discuss. (b) Why is media selection process considered as a crucial task ? Elaborate. 4. Write short notes on any three of the following :

MANAGEMENT PROGRAMME Term-End Examination June, 2015 MS-66 : MARKETING RESEARCH  1. (a) Explain the scope of Marketing Research function giving suitable examples.

 (b) Differentiate between exploratory and descriptive research designs.

 2. CAT (Common Admission Test) is used as a criterion to select students for admission to the IIMs. Apart from IIMs, many other management institutes also select candidates on the basis of CAT. Various CAT coaching institutes offer coaching to CAT aspirants. PQL limited wants to consider the option of entering the CAT coaching business and approached you to conduct a Marketing Research for the same. Design a questionnaire you would use for this research-to help you study students awareness, perception, decision criteria and satisfaction with current institutes. MS-66 1 P.T.O. 3. (a) Explain with examples, the four types of primary scales used for measurement in Marketing Research. (b) What are the various methods used for data collection in Marketing Research ? Explain any two of them in detail. 4. Write short notes on any three of the following : (a) Projective Techniques (b) Multi Dimensional Scaling (c) Random vs. Non-Random sampling techniques (d) Problems in conducting Marketing Research in India (e) Differences between Qualitative and Quantitative Research

MANAGEMENT PROGRAMME I Term-End Examination June, 2015 MS-65 : MARKETING OF SERVICES  1. (a) What are the basic characteristics of services vis-a-vis goods ? What are the implications of these characteristics for a passenger airline ? (b) Distinguish between the following giving suitable examples : (i) Search and experience qualities (ii) Internal and external marketing 2. (a) What do you understand by the term 'Service Quality' ? Explain the 'Grouroos Model of Service Quality' taking the example of a full service family restaurant. (b) What are the benefits to a service organisation in retaining its customers ? Discuss with the help of examples. MS-65 1 P.T.O. 3. (a) Identify and explain the product support services which automobile manufacturers can offer to its customers. (b) Explain the importance of branding of financial services, giving suitable examples. 4. Write short notes on any three of the following : (a) Yield management (b) Pricing of health services (c) Modes of service delivery in internationaltrade (d) Word of mouth communication (e) Importance of physical evidence for aneducational institute

MANAGEMENT PROGRAMME O Term-End Examination O June, 2015 O O MS-56 : MATERIALS MANAGEMENT  1. (a) Define materials management. Discuss the functions of material management.

(b) Discuss the role of TQM in materials management. Also draw the materials management pyramid.

 2. (a) Briefly discuss the factors that consist a typical make - or - buy checklist.

 (b) Explain the difference between purchase by competitive bidding and purchase by negotiation.

3. (a) Compare the push and pull methods of coordinating work centres. (b) When is the demand for a given inventory item termed as independent or dependent ? Explain with suitable examples.

MANAGEMENT PROGRAMME Term-End Examination June, 2015 MS-57 : MAINTENANCE MANAGEMENT   1. (a) What is maintenance ? What are the objectives of maintenance department ? Discuss. (b) Discuss measures to be taken to improve safety in maintenance. Give examples relevant to manufacturing. 2. (a) What is maintainability ? Discuss different elements of maintainability. Explain its relationship to availability. (b) What is the importance of Maintenance Budgeting ? Give the advantages of Zero Based Budgeting.

 3 (a)What is Terotechnology ? How is it related to maintenance management ? (b)What is codification ? What is its significance in maintenance spare parts management ? What are the advantages ofcodification ? MS-57 1 P.T.O.

 4. (a) Distinguish between process FMEA and design FMEA. Also discuss the merits and demerits of FMEA.

(b) List and explain the costs associated with equipment breakdown.