December, 2009
Ms-95 : Research Methodology For Management Decisions
SECTION – A
1. How would you define a research problem ? Clearly distinguish between unit of analysis and characteristic of interest.
2. What is a questionnaire ? Highlight the main aspects of a questionnaire. Discuss various types of questions that are used in construction of a questionnaire.
3. You have to evaluate the image of a retail store. Construct a semantic differential scale for this purpose.
4. Explain various types of managerial decisions. Give examples to substantiate your claims.
5. Why is review of literature included in a research report ? What is its purpose ? What is a bibliography ? What is its purpose ?
6. Write short notes on any two of the following :
(a) Latin Square design
(b) Interval Scale
(c) Classification according to dichotomy
(d) Verbal or Prose models.
SECTION – B
7. In 30 tosses of a coin the following sequence of heads (H) and tails (T) is obtained :
HTTHTHHHTHHTTHT
HTHHTHTTHTHHTHT
(a) Determine the number of runs, V
(b) Test at the 0.05 significance level whether the sequence is random ?