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Monday, 30 January 2017 08:48

Annamalai university marketing assignments

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1. Choose one academic administrator and another public administrator and
conduct interview and then ask them how their job differs from that of business
managers. How do they know how well their department, institution or
organization is performing, since profit is probably not one of the criteria for
assessing effectiveness and efficiency?
2. Design an interview schedule and conduct the interview a manager in your
locality and ask him how many subordinates he has. Are different numbers of
subordinates supervised at the top, the middle, and the bottom of the
organizational hierarchy? What really determines the span of management in
the organization.
3. “There are two notions about relationship between job satisfaction and
productivity: a happy worker is a productivity one; a happy worker is not
necessarily a productive one. Critically evaluate this statement and bring out the
situations under which each statement is true”.
4. “Planning is the basis, delegation is the key, information is the guide, and action
is the essence of control of.” Trace the relationship between control and other
functions with real life examples.
1. Examine the suitable demographic segmentation variables other than age and
sex for the following industry
• Two wheeler
• Brewery
• Insurance
2. You have been selected by the ABC pharmaceutical company to be a salesforce
for the period of three years. Identify and describe how you would progress
through the steps in effective selling.
3. Select an example of a new product failure in the recent context. Explore and
prepare a report highlighting the causes for its failure. Do you think a better
understanding of consumer behaviour could have contributed to its success in
the market place? Do you accept or not? Justify your stand.
4. Design a questionnaire to determine repeat purchase behaviour and brand
loyalty with respect to
• Fairness cream
• Mobile
• Sports shoe
• Ready-to-wear garments
1. Design an appropriate capital structure which yields more profitability of a
service industry of your choice. Illustrate your answer with the help of an
EBIT-EPS analysis.
2. The finance manager should take an account of the time value of money in order
to take a correct financial decision. Elucidate the statement with the help of
suitable illustration.
3. The goal of capital management is the maximisation of long run earning to
present share holders.-Comment
4. You are a finance manager in a manufacturing organization. You came to know
the sales are very low when compared to the last year. So you have decided to do
credit sales. Draft a proposal highlighting the decision areas to be concentrated
to avoid non-payment.
1. Selecting a facility location usually involves a sequence of decisions. This
sequence can include a national decision, a regional decision, a community
decision and a site decision. Elucidate your views with reference to the above
2. Why is the management of projects a challenge for most of the managers in
production systems? How do these managers meet those challenges? What tasks
must the project team perform before the project begins? What tasks must the
project team perform as the project progresses?
3. Rane is a medium size manufacturer of oil field pumps. The firm has developed
a new model of high-pressure, secondary-recovery purge pump which improved
performance. Hemalatha, manager of process engineering, is trying to decide
whether Rane should make or buy the electronically controlled input valve for
the new pump. Her engineers have developed the following estimates:
(Process A)
(Process B) Buy
Annual volume 10000 units 10000 units 10000 units
Fixed cost/year Rs.100,000 Rs.300,000 ---
Variable cost/unit Rs.75 Rs.70 Rs.80
a) Should Rane make the valve using Process A, make the valve using Process
B, or buy the valve?
b) At what annual volume should Rane switch from buying to making the valve
using Process A?
c) At what annual volume should Rane switch from Process A to Process B?
4. A JIT implementation team is evaluating lot sizes and setup times throughout
the factory. The first machine to be evaluated currently requires about 20
minutes for the machine operator to complete a changeover between different
part types. Each part requires 1.2 minutes for processing. Parts are currently
produced in batches of 60 units. The labor rate is Rs.14.50 per hour.
a) What is the current average labor cost per part, including changeovers?
b) If the changeover time could be reduced to 10 minutes, how much labor cost
per part would be saved using the current batch size of 60 units?
c) If the changeover time could be reduced to 10 minutes, how much could the
batch size be reduced in order to achieve the current average labor cost per
1. “One reason for implementing global training programmes is the need to avoid
business losses due to cultural insensitivity”. What sort of training programme
would you recommend to avoid such cultural insensitivity?
2. Bring out some real life examples of how to use interest inventories to improve
employee selection. In doing so, suggest some examples of occupational interests
that you believe might predict success in various occupations including
Professor, Accountant and System Analyst.
3. Design a graphic rating scale for the below mentioned professions:
i. Secretary
ii. Engineer
iii. Web Designer
4. Develop an incentive plan for the following positions:
i. Chemical Engineer
ii. Plant Manager
iii. Used car sales force
iv. First-line supervisor
Examine the factors that you have to consider in reaching your conclusions.
1. The personal director of a company wishes to select applicant for advanced
training without regard to sex. Let ‘W’ denote Women and ‘M’ Denotes men and
the pattern of arrival be M WWW MMM WW M WWW MMMM W M W MM WWW
you conclude that the applicants have arrived in a random fashion?
2. The following represent the number of unit of production per day turned out by
four different workers using five different types of machine:
Machine Type
Worker A B C D E Total
1 4 5 3 7 6 25
2 5 7 7 4 5 28
3 7 6 7 8 8 36
4 3 5 4 8 2 22
Total 19 23 21 27 21 111
On the basis of this information , can it be concluded that (1) the Mean
Productivity in the same for different Machine, (II) the worker’s don’t different
with regard to productivity
3. The average monthly sales of 5000 firms are normally distributed, its mean and
standard deviation are 36,000 and 10,000 respectively, Find.
a. The number of firm have sales over 40,000
b. The percentage of firms having sales between Rs. 38,500 and Rs 41,000
c. The number of firm having sales between Rs. 30,000 and Rs. 40,000
The relevant extract of the area table (under normal curve ) is given below
Z 0.25 0.40 0.5 0.6
Area 0.0987 0.1554 0.1915 0.2257
4. Mr. Ramana and Miss. Lalita, Researchers of Management department, Adopted
different sampling techniques while investigating the sample of the students to
know the number of students falling in different intelligence level. The results are:
Researcher Below Average Average Above Average Genius
Ramana 129 90 66 15
Lalita 80 66 50 4
On the basis of the above data, can we say that the two researchers have
adopted significantly different sampling techniques? Test the hypothesis at (a)
0.05 and (b) 0.01 level significance.
1. Compare the barriers to oral and writtern communication. Which is more
challenging? Provide the ways and means of overcoming these challenges.
2. What is the relationship between leadership behaviour and effectiveness of
communication? As a leader draft a letter to your subordinates to propose new
product ideas. (Assume a FMCG company of your choice)
3. What is Blogs can be used to promote business for a company selling designer
leather goods? List out the essential characteristics of a good blog.
4. In what way business and academic reports differ? Draft a business report to be
submitted by a Regional sales manager to Vice President of a company marketing
medical equipments.
1. Discuss the ethical issues connected with advertising with examples
2. Comment on the methods of post testing of an advertisement copy. For an
effective brand building excessive globally, how will you choose your celebrities?
enlist reasons for it.
3. Mark five advertisement in a magazine identity the message strategy, appeal and
execution. All frameworks for each advertisement did the creative select the right
combination for advertisement? What other message strategies (or) executional
framework could have been used.
4. Select the advertising campaign and develop what you think are the objectives of
the advertisement how has the message design achieved/attempt to achieve
these objectives?

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